What We Do

Marketing/Sales/Design…

• WHY DEVELOPMENT SHOULD RETAIN The Combs Group

• The Combs Group is the first real estate marketing company in San Diego to specialize and exclusively focus on the High-rise Condominium Product.

• The Combs Group is dedicated to selling a project to sales completion regardless of market conditions.

• The Combs Group provides the most experienced and professional sales team, sales management and marketing personnel in the industry with high-rise condominium experience from major urban centers in Canada and the United States.

• The Combs Group corporate philosophy is to be dedicated to the fastest possible sell-out, at the highest possible prices, in the most expedient and professional manner.

• The Combs Group aims to give exclusive service at a fraction of the cost of retaining a residential Brokerage firm.

• The Combs Group acts as an independent contractor yet presents a prestigious public image as your Development in-house team.
  

• The Combs Group has teamed up with the finest advertising and PR firms in the region rather than outsourcing the various facets of the sales and marketing program. All are selectively in place creating a synergistic team ready to go.

• The Combs Group will exclusively devote 100% of our efforts to the successful sell-out of your development, rather that overseeing numerous listings in the competitive marketplace.

2.00 MARKETING SERVICES

The Combs Group has successfully developed an experienced and dynamic sales and marketing team that provides a comprehensive market co-ordination and service package tailored to a developer’s individual needs and requirements.

MARKETING AND SALES DIRECTION

The Combs Group would give constant marketing direction and assistance to the outside consultants working with the Developer, including the architects, engineers, landscape designers, lawyers, surveyor, property manager, interior designer and advertising agency.

2.01 ARCHITIECTURAL FIRM

As marketing coordinator, The Combs Group would assist your Development in:

• Determining the mix of suites and initial layouts.
• Review the design and architectural plans including site plan, amenity areas, parking and locker ratios, sizes and suite layouts.

2.02 LEGAL FIRM

To assist your Development in:

• Creating an agreement of purchase and sale that is binding on the purchaser’s part, yet provides flexible terms for the developer and is “saleable” to the purchaser.
• Reviewing the agreement of purchase and sale and the condominium documents including the disclosure statement, declaration, budget, rules, regulations and by-laws.

2.03 ADVERTISING FIRM

To assist your Development in:

Working with the developer’s advertising firm or The Combs Group advertising firm in terms of overall project imaging, target market profile, varying advertising mediums, and sales office location and layout.

Reviewing all advertising material with the Developer including:

• Project name
• Logo design
• Project color scheme
• Support advertising material-brochure, floor plans, newsletters, stationary, purchaser move-in gift, thank-you for visiting cards
• Sales office displays – builder story, area amenities, site plan, recreation plan, project features, suite features and floor plans
• Scale model, building, suite and common area renderings
• Newspaper ads, direct mail, billboards, on site signage, hoarding, radio and television
• Media schedules
• Search Engine Optimization
• Press Releases

2.04 INTERIOR DESIGN FIRM

To assist your Development in:

• Critiquing common area and suite finishes and features
• Sales office layout, imaging and finishing’s

OVERALL MARKET STRATEGY

Subject to the Developer’s direction and approval, the overall marketing strategy includes, but is not limited to, the following:

• Specific methods to generate traffic, techniques to ensure the closing of sales
• A formalized system of pre-sale and follow-up
• A systemized and computerized reporting format, individualized to the developers requirements to monitor the impact of varying advertising mediums, traffic and sales source analysis, sales performance and closing rations, and purchaser profiles
• Marketing budget guidelines

SALES APPROACH

The sales approach of The Combs Group is professional, thorough and performance oriented. At The Combs Group, the company will:

• Interview, select, train, compensate, motivate, and supervise the required number of qualified sales staff to effectively and professionally sell the condominium suites.
• Manage the sales and administration team to ensure a systemized and thorough follow through from first contact with the prospect to the Purchase Agreement and beyond to occupancy and closing.
• Be dedicated to the fastest possible sell-out, at the highest possible prices, in the most expedient and professional manner.